Ray-Ban - You're On

Directed by Iacopo Carapelli

 

Ray-Ban - You’re On is the latest global campaign for Ray-Ban directed by Iacopo Carapelli and produced by C41. In line with “You’re On”, the brand’s core message launched in 2020, the campaign encourages us to live in the moment and embrace the most authentic version of ourselves. With Ray-Ban - You’re On, we challenge the perception that as a species we have become static and complacent - happy to follow orders without daring to question them. A tribute to how unique each one of us is, the campaign inspires us to break free, speak up and not be afraid to show our true colours.


Produced by C41 (@c41.eu

Executive producer C41: Barbara Guieu (@barbara_guieu

Director: Iacopo Carapelli (@iacopocarapelli)

DP: Karim Andreotti (@karimmmmx)

Producer: Irene Rei (@irene.rei)

Producer: Luca Casieri (@casieri)

Line Producer: Marco Agnesi 

Photographer: YUMA 

Photographer 1st assistant: Ian Eduardo (@iansntsss)

Photographer Digital assistant: Giorgia Rachel 

Digital unit director: Tone Annese (@tone_annese) ⁣

Set Designer: Dominique Aizpurua (@chez_dominique)

Stylist: Giulia Revolo 

Stylist assistant: Gloria Incardona 

Make-up: Jonathan Sanchez 

LADOBLE 

Local service: LADOBLE (@la.doble

Executive Producer: Rodrigo Lema (@rodrigolema)

Producer: Francesco Lonardi 

Head of production: Pablo Boyero 

Production Manager: Dolors Bardera 

Production Coordinator: Eva Termini 

1AD: Silvia Martinez 

Key Grip: Oscar Cano 

Gaffer: Oscar Andreo 

LUXOTTICA 

Ray-Ban Creative Director: Elmar De Jong (@elmardjong)

Ray-Ban Jr Global Brand Manager: Emily Dobson 

MIYAGI 

Creative Director: Marco Flaviani 

Creative Director: Alessandro Monestiroli 

Account Manager: Mary Sara Offerman 

Casting: Giulia Smith (@smitthy

Editor: Giulia Peruzzotti (@giuliaperuzzotti_editor)

Music: Massive Music (@massivemusic

Head of Creative Development: Cece Wyldeck-Estrada 

VO Talent: Mani Draper Grand Nationxl 

Senior Music Producer: Boris De Boer 

Colorist: Daniel Pallucca (@daniel.pallucca)

Post-production: Paola Boioli 

Advisory: VA Consulting

 
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