Ray-Ban - You're On
Directed by Iacopo Carapelli
Ray-Ban - You’re On is the latest global campaign for Ray-Ban directed by Iacopo Carapelli and produced by C41. In line with “You’re On”, the brand’s core message launched in 2020, the campaign encourages us to live in the moment and embrace the most authentic version of ourselves. With Ray-Ban - You’re On, we challenge the perception that as a species we have become static and complacent - happy to follow orders without daring to question them. A tribute to how unique each one of us is, the campaign inspires us to break free, speak up and not be afraid to show our true colours.
Produced by C41 (@c41.eu)
Executive producer C41: Barbara Guieu (@barbara_guieu)
Director: Iacopo Carapelli (@iacopocarapelli)
DP: Karim Andreotti (@karimmmmx)
Producer: Irene Rei (@irene.rei)
Producer: Luca Casieri (@casieri)
Line Producer: Marco Agnesi
Photographer: YUMA
Photographer 1st assistant: Ian Eduardo (@iansntsss)
Photographer Digital assistant: Giorgia Rachel
Digital unit director: Tone Annese (@tone_annese)
Set Designer: Dominique Aizpurua (@chez_dominique)
Stylist: Giulia Revolo
Stylist assistant: Gloria Incardona
Make-up: Jonathan Sanchez
LADOBLE
Local service: LADOBLE (@la.doble)
Executive Producer: Rodrigo Lema (@rodrigolema)
Producer: Francesco Lonardi
Head of production: Pablo Boyero
Production Manager: Dolors Bardera
Production Coordinator: Eva Termini
1AD: Silvia Martinez
Key Grip: Oscar Cano
Gaffer: Oscar Andreo
LUXOTTICA
Ray-Ban Creative Director: Elmar De Jong (@elmardjong)
Ray-Ban Jr Global Brand Manager: Emily Dobson
MIYAGI
Creative Director: Marco Flaviani
Creative Director: Alessandro Monestiroli
Account Manager: Mary Sara Offerman
Casting: Giulia Smith (@smitthy)
Editor: Giulia Peruzzotti (@giuliaperuzzotti_editor)
Music: Massive Music (@massivemusic)
Head of Creative Development: Cece Wyldeck-Estrada
VO Talent: Mani Draper Grand Nationxl
Senior Music Producer: Boris De Boer
Colorist: Daniel Pallucca (@daniel.pallucca)
Post-production: Paola Boioli
Advisory: VA Consulting