Worldwide VivoBook2022 - Director's Cut

Directed by Leone

No actors and no influencers - only real Gen Z creators, staging their own stories and creations. Following the success of their first collaboration, Asus, Bollywood, Leone and C41 deliver the new Worldwide VivoBook2022 campaign. In line with films, photos and digital content previously released, Leone's cut portrays the true story of five creative talents, cast from a range of social networks. 

Worldwide VivoBook2022 represents the second global campaign by C41 for Asus. Shot in Naples (Italy), this is also the second time that the brand has decided to focus on GenZers. The casting was selected entirely via social media, led by C41's casting branch Furia which focuses only on social media and street casting. The key element was authenticity, meaning that the talent needed to be real professional image makers thus becoming the protagonists of their own creations.

“There was so much great footage that we weren't able to use for the official cut. I just had to make a director's cut, as I wanted to give visibility to all the great creations of the talent involved.” - Leone

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Director: LEONE (@leonedirector)

DP: Alessandro Ubaldi (@ubaldi.alessandro)

Photographer: Luca A. Caizzi (@luca.caizzi)

Executive Production: Bollywoodproductions (@bollywoodproductions)

Creative production company: C41.eu (@C41.eu)

Creative director: Leone Balduzzi (@leonedirector)

Graphic Designer: Luca A Caizzi (@luca.caizzi)

Creative: Inga Lavarini (@ingalavarini)

Junior Creative: Nilofar Attahi (@heynilo)

Second Unit Director and Digital: Vittoria Elena Simone (@vittoriaelenasimone)

Digital Ass: Carlo Banfi (@carlo_banfi91)

⁣Set Designer: Patrizia Gatto (@gattareel⁣⁣)

Stylist: Thais Montessori Brandao (@thaismontessoribrandao)

Make-up: Alice Fantini (@alliesmakeup⁣⁣)

Talent: @sheidlina @meggievanzwieten @zeintheclouds @chiccojiang @ping04t

Executive Producer: Dominique Esmenard

Producer: Stéphane Riveron (@kixoner)

Producer: Beatrice Lebrun (@beatricelebrun_)

Producer: Eva Charpentier (@eva.charpz)

Producer: Dorothée Hernandez

Prod. Manager: Marco Agnesi⁣⁣

Local service: ANEMONE (@anemonefilm)

Casting: Alice De Santis @alicesullozip (@furia.agency)

Editor: Margherita Freyrie (@margheritafreyrie)

Music: Smider Agency (@smideragency)

Colorist: Daniel Pallucca (@daniel.pallucca)

Pics retoucher: Ilaria Desiderà 

3D artist: Antonio Cottone