Mijo

Directed by Mazdey Snob

Shot in the uncharted streets of Mexico City, Mijo is a colourful and fun fashion film inspired by the pachucos fashion from the 40s. The film is a collaboration with independent local artists, showcasing traditional Mexican tailoring, fashion, music and illustrations all in one project. Channelling the city's edgy and urban spirit, Mijo reinterprets the myth of King Midas through a modern Mexican lens.

“The film is a tribute to my love for magic realism. I wanted to create something with a narrative, but with a touch of surrealism to it. I also wanted to make sure that it reflected the Mexico of today, where tradition and modernity meet, and showcase the wonderful creative talent we have here.” - Mazdey Snob

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Director and Writer: Mazdey Snob ( @mazdeysnob )

Art Direction & Styling: Mazdey Snob

Editor: Snob Solutions ( @snobsolutions )

Production: Snob Solutions

Director of Photography: Alberto Casuso

Cast: Gerardo Rocha, Dolores Black (@doloresdebernardo), Alejandra Soto ( @abortadealien )

MUAH: Marielos Coronel ( @marieloscorop )

Associate Producer: La Tia En Llamas ( @latiaenllamas ) Viridiana López (@vilobau) Cristina Prado ( @cristinprad )

Music: Jarana Beat ( @jaranabeat )

Designers: Manov ( @manovmanov ), Colectivo creativo ( @colectivocretivodemoda ), Julio Jordan Mexico (@julio.jordan), De Barrio, Paloma Lira (@palomalirastudio)

Color: Can Aviral ( @can.aviral_color )