Kraft Singles - Square It (feat. Kelis)
Directed by Sammy Rawal
We love content that defies categories and boundaries. Projects bringing different genres, as well as creative talent together to deliver a unique experience. Kraft Singles - Square It (feat. Kelis) is a music video whose track was commissioned by Kraft Heinz as a part of a larger, companywide ‘anti-advertising’ effort. Creative agency Johannes Leonardo then reached out to director Sammy Rawal to shoot the video for it. The result? A wonderful story featuring the legendary voguing diva Honey Balenciaga as a chef who becomes a culinary Goddess capable of telekinesis. That’s all.
“From the first briefing, I was in love with the idea and I really vibed with the JL creatives—we shared a lot of references. That everyone embraced my pitch for the video to star a queer talent for a campaign totally unrelated to Pride was incredibly refreshing.”
Director: Sammy Rawal
Talent: Honey Balenciaga
Production Company: Scheme Engine
EP: Jannie McInnes
Head of Production: James Rothman
Rep: Miss Smith
Production Company Toronto: Revolver
EP: Richard Cureton, Luc Frappier
Line Producer: Barclay Maude
Production Manager: Craig Fleming
Production Coordinator: Tyler Klementti
1st AD: Alex Walti
DP: John Ker
1st AC: Nick Pietre
Gaffer: Sam Wong
Key Grip: Lennon Shute
Choreographer: Addy Chan
Additional Choreography: Honey Balenciaga
Choreographer Assistant: Nicole Rosove
Production Designer: Hope Little
On Set Props: Braden LaBonte
Wardrobe: Muska Zurmati
HMU: Celeste Russouw
Post: Scheme Engine
Editor: Eric Barr
VFX: Sammy Rawal
Sound Mix: Lucas Ellman
Color: Nice Shoes
Colorist: Tricia Hagoriles
Agency: Johannes Leonardo
Founder: Jan Jacobs
Founder: Leo Premutico
CCO: Julia Neumann
Group Creative Director: Jeph Burton
Group Creative Director: Hunter Hampton
Art Director: Matthew Barton
Copywriter: Zoe Myers
Group Strategy Director: Emily Garvey
Strategy Director: Haley Derrah
Strategist: Brenden Smith
Associate Comms Strategy Director: Casey Donahue
Sr Communications Strategist: Cameren Moncrieff
Group Account Director: Elektra O'Malley
Account Director: Jack Beck
Account Supervisor: Jonathan Skewes
Account Manager: Abbye Rhodes
Head of Production: Maria Perez
Group Executive Producer: Brett Fisher
Sr. Producer: Frannie Schultz
Sr. Producer: James Elio
Sr. Producer: Danica Rosen
Producer: Haley Harris
Associate Director, Business Affairs: Cindy Gines
Business Affairs Manager: Joe Bringuier
Design Director: Joseph Dasaro
Sr. Designer: Helen Ratner
Jr. Designer: Bella Gomez
Director of Communications: Elizabeth Hess
Sr. Public Relations Manager: Kimberly Rooney-Lupo
Public Relations Associate: Nana-Saa Kessie