Conero Film + Adv (CFA) 2023
Embracing Creative Sustainability
By Curation Hour
With each passing year, as we witness worsening climate disasters, the creative industry is increasingly focused on using art to tackle climate and sustainability issues. Recently, Conero Film + Adv (CFA) held its inaugural event in the stunning Conero Park in Italy, uniting creative minds within the industry to spotlight sustainable advertising practices. Curation Hour joined the event, which was held from September 1-3rd, and is now poised to curate the standout selections.
This year’s categories included Passion Projects, Branded (Commercials), Music Videos, and Fashion Films, including the works we featured earlier on our platform: Comet, Love Letters for the Subway, Everybody Knows, In Light, Mijo, O’Neill - In Between Lines, and Choco Hoax. We took the chance to share highlights from CFA’s official selection of works worth watching.
Ghost in the Machine by Simon David Robson
Ghost in The Machine film, directed by Simon David Robson, introduces a huge crafted mechanical fish sculpture. As it awakens, with the synchronous movements the fish takes in plastic bags. The film can be interpreted as an innovative solution to ocean preservation.
Lao Du by Yuchen Ding
In China, the growing elderly population poses a significant demographic challenge, sparking widespread social concern. Baidu is at the forefront of reshaping the lives of the elderly through its AI technology and intelligent products. Lao Du is a drama exploring themes of grief and the art of letting go, while technology helps elders overcome the pain of loss.
Terra Cene by Nono Ayuso and Rodrigo Inada
Terra Cene by directors Rodrigo Inada and NONO (Nono Ayuso) reimagines the 1977 Golden Record, exploring the complex nature of time on Earth. This film of collective memory stands as a reminder that humans are simply temporary guests on this planet. It is our responsibility to protect and preserve the beauty of life on Earth.
Knotwear People by Giuseppe Puocci and Gianluca Roscio
Directed by Giuseppe Puocci and Gianluca Roscio, Knotwear People, delves into the often misunderstood world of factory labour, aiming to present a realistic portrayal of the workplace environment. The innovative concept of using corporate soundscape as the backdrop for a music video involves young employees who use music as an emotional outlet.
‘Dick’ Equal Pay Day by Lionel Goldstein
The film, ‘Dick’ Equal Pay Day directed by Lionel Goldstein, addresses the gender wage gap unconventionally. From what the film's description suggests: "Having a dick does the trick: Men still make 20% more than women. Help close the wage gap on equalpayday.be." - quite self-explanatory.
Formafantasma Tacchini Flock by Filippo Raineri
Formafantasma Tacchini Flock is a recent project by C41 for Tacchini, directed by Filippo Raineri. The documentary highlights Tacchini's innovative sustainable production system, emphasizing material circularity for greater sustainability.
Kukeri. Directed by Killian Lassablière
Directed by Killian Lassablière, Kukeri is a Bulgarian tradition intended to chase away evil spirits. During winter and spring, men and women wear scary masks and dance around the village armed with huge bells.
The Interview by Eno Freedman Brodmann
Filmmaker Eno Freedman Brodmann mix-matches interview audio with his film, The Interview, created during an audio call, capturing the unfolding events of his real-life journey.
Change Your Mind With MUD\WTR by Chris Keener
Change Your Mind With MUD\WTR is a commercial film for a caffeine alternative, advertised as a drink fostering healthy habits and nurturing healthy minds. Directed by Chris Keener, the film suggests changing harmful habits and finding the balance within the mindset.
Flowers Before You Die by Hanna Frieda Lange
Flowers Before You Die, directed by Hanna Frieda Lange, is a whimsical commercial for Fleurop, starting with a line of a surprising statistic: 88% of men receive flowers for the first time at their funerals. The ad encourages viewers to send flowers before it's too late.
An Ode to Procrastination by Aleksandra Kingo
In An Ode to Procrastination, directed by Aleksandra Kingo, a young artist Sarah introduces the viewer to what she believes is her life's defining project, which, in reality, is procrastination.
Conero Film + Adv goes beyond business; it is driven by passion, allowing filmmakers the freedom to share their unique stories with courage and innovation. In the end, this bold move towards ethical business places people before profits, using the art of cinema as a force for positive global change.